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Why your ‘hook’ matters in commercial fiction

The question I probably get asked the most at work about the books I am publishing is, 'what's the hook?' It's the question that I think about when I am reading submissions, when I'm looking at competitor titles, and when I'm talking to authors and agents about their upcoming works. So, what is a hook… Continue reading Why your ‘hook’ matters in commercial fiction

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The importance of covers in commercial fiction

In commercial fiction, the importance of book covers cannot be underestimated. Think about it – you’re walking through a bookshop, and what do you immediately see? Jacket after jacket, all clamouring for your attention like over-excited puppies in a pet shop (with less yapping). Covers are the main selling point for retailers, and the absolute… Continue reading The importance of covers in commercial fiction