The question I probably get asked the most at work about the books I am publishing is, 'what's the hook?' It's the question that I think about when I am reading submissions, when I'm looking at competitor titles, and when I'm talking to authors and agents about their upcoming works. So, what is a hook… Continue reading Why your ‘hook’ matters in commercial fiction
Category: strategy
What it’s really like to change publisher partway through your career
When you're first starting out as an author, all you want is to get a publishing deal. I know - I've been there! But what happens if, a few books down the line, you decide you need a change? There are a myriad of reasons why an author might move publisher partway through their career… Continue reading What it’s really like to change publisher partway through your career
Impostor Syndrome in writing
I'm not a real writer. That's the thought that goes through my mind probably on a daily basis, and ramps up even more whenever I'm doing anything around publication - events, emails, writing, and whenever I respond to readers. I genuinely feel like I've somehow conned people into thinking I can write, and managed to… Continue reading Impostor Syndrome in writing
Some of the best people to follow on Twitter in the book world
This is a long subject line but there are hundreds of brilliant bookish people to follow on Twitter so I wanted to be clear that these are only 'some' of them! I know not everyone is on Twitter and that it can be seen as a negative place BUT in my experience if you just… Continue reading Some of the best people to follow on Twitter in the book world
To agent or not to agent
One of the things people sometimes email me about is getting a literary agent, and whether or not they should. Nowadays, with so many new publishers doing exciting things and the self-publishing industry booming too, I can completely understand why you might feel as though you don't need an agent. However - and this is… Continue reading To agent or not to agent
Pricing and promotions
When you give over control of your book to a publishing house, your publisher will then decide on the pricing - how much the ebook retails for on Amazon and other e-tailers, and, through deals with the stores, how much the book will be sold at at retailers such as supermarkets / WHS / Waterstones… Continue reading Pricing and promotions
Phoebe Morgan 